Say cheese! The real meaning of the famous sentence.

We’re all smiling in the pictures. This, however, has not always been the case. Until the mid-nineteenth century, it was not common practice to smile for a photograph. According to historical records, the teeth first appeared in 1953. Instead, the first smiles appeared in the mid-1940s.

What is the cause of this change?

There’ s several theories about it. One of the most popular theories is that this habit was invented by American President Franklin D. Roosevelt during World War II.

It was a painful moment with nothing to laugh about. The war, the economic crisis, the bombs… it appears that Roosvelt decided to instill trust and hope in the population by displaying happy faces.

A form of resiliency, a modern-day revolutionary gesture. That smile contained the following promise: Come on, the war is about to end, and we will be fine again.

However, there’s another theory that would explain the use of the word “cheese,” when about to take a photograph.

A good English photographer wandered through the valleys of Friuli many years ago in search of the perfect photograph.

The scenery was beautiful, and the light was fantastic, but his boss kept saying he wanted something more… Something unique: something that had never been seen in a photograph before.

As a result, the photographer attended a village festival where farmers and shepherds displayed the fruits of their labor. And he thought that portraying those traditional figures would be a good idea, so he gathered a group of local men and women and asked them to pose for him in a serious and professional manner.

Those, on the other hand, kept smiling, and the photographer turned to see where they got their happiness. And he realized it. Behind him was the Montasio Dop display, and they were just cutting a large ivory wheel and arranging many cubes of soft Montasio on large porcelain plates to allow the tasting.

His photos became famous because they were unique, and he never forgot to ask anyone who posed for him to say: cheese!

And the choice has never been more appropriate: the calcium and phosphate found in Montasio are true allies of the smile. They aid in the regeneration of tooth enamel and minerals depleted by use.

Are you ready for a happy family selfie?

29 November 2020

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